Year Three - Logo Design

Logo Design is vast and challenging.

Here are some valuable resources that you can explore.

Start here with 60 PRO TIPS on LOGO DESIGN at creativebloq.com

What make a BAD LOGO  at justcreative.com

What makes a GOOD LOGO

Creating a "mood board" (idea board, inspiration board etc.)


Next Steps:

1. Review some of the information on what makes a good logo.

2. Create a Pinterest board of interesting logos. (10-15) (should take you about 15 - 20 minutes max)

3. Choose the two strongest ones and post them on your blog: (should take you about 45 min.)

A) Analyze them in terms of the FIVE essential characteristics of a good logo. (You should know something about the company and where the logo is used in order to identify whether it meets the criteria - see image below)
B) Analyze them in terms of the elements and principles of design (that are significant - ie. line, distinctive shape, use of colour, emphasis, unity etc.)

4. Present one of the logos to the class at the end of the period. I will select you at random during the last 20 minutes of class!!

YEAR FOUR - VISUAL IDENTITY ASSIGNMENT

Your last year in CyberARTS is meant to prepare you for admissions to University/College programs or apprenticeships, internships or starting your own business if you're really bold and brave.

You need to begin thinking about your portfolio requirements and what you might need to add to your current work to 'beef' up your existing portfolio.

But FIRST, you will design a logo and visual identity system for yourself.

Create an identity for your 'company' - whether you want to sell your own artwork, or be a video game designer, you should have a logo, a business card and a graphic identity system that helps you visually define you setting you apart from others doing similar things.

• Read through this article on Branding, Identity and Logo Design 

In particular, take a look at the list of visual devices you can use to identify yourself.

Understand the difference between a brand, an identity and a logo and begin to think about how you will create the foundation of your brand.

Look at the first three links at the bottom of the page - all except the one on finding a logo designer. You'll be designing your own logo.

Submit an initial proposal by Monday November 3rd - on paper (to submit to Ms. Silverman) 

AND be prepared to discuss your ideas with the class.

Your classmates may be able to offer some feedback and great ideas.

Requirements:

A company name (could be your name - doesn't have to be fancy)

A logo (could be typographic, pictographic, abstract pictorial, or combined image/text)

A stationary system (letterhead, business card, envelope)

A flyer (to use as a template to announce upcoming shows or to send out/leave places to advertise your services)
An animated logo (make it move in Flash or After Effects - 10-15 seconds max)

At least two other types of visual (and/or audio/smell) devices (apparel, packaging, messaging, video etc.)

Final Deadline: Monday Dec. 1st

Keep in mind you are also working on your independent photography project coming soon is your Major Independent Project...

Start juggling!