YEAR FOUR - VISUAL IDENTITY ASSIGNMENT

Your last year in CyberARTS is meant to prepare you for admissions to University/College programs or apprenticeships, internships or starting your own business if you're really bold and brave.

You need to begin thinking about your portfolio requirements and what you might need to add to your current work to 'beef' up your existing portfolio.

But FIRST, you will design a logo and visual identity system for yourself.

Create an identity for your 'company' - whether you want to sell your own artwork, or be a video game designer, you should have a logo, a business card and a graphic identity system that helps you visually define you setting you apart from others doing similar things.

• Read through this article on Branding, Identity and Logo Design 

In particular, take a look at the list of visual devices you can use to identify yourself.

Understand the difference between a brand, an identity and a logo and begin to think about how you will create the foundation of your brand.

Look at the first three links at the bottom of the page - all except the one on finding a logo designer. You'll be designing your own logo.

Submit an initial proposal by Monday November 3rd - on paper (to submit to Ms. Silverman) 

AND be prepared to discuss your ideas with the class.

Your classmates may be able to offer some feedback and great ideas.

Requirements:

A company name (could be your name - doesn't have to be fancy)

A logo (could be typographic, pictographic, abstract pictorial, or combined image/text)

A stationary system (letterhead, business card, envelope)

A flyer (to use as a template to announce upcoming shows or to send out/leave places to advertise your services)
An animated logo (make it move in Flash or After Effects - 10-15 seconds max)

At least two other types of visual (and/or audio/smell) devices (apparel, packaging, messaging, video etc.)

Final Deadline: Monday Dec. 1st

Keep in mind you are also working on your independent photography project coming soon is your Major Independent Project...

Start juggling!