Music Video Assignment. Sound_Image_Emotion
Culminating Activity
TGI 3MP CyberARTS Year Three
Ms. Silverman
Objective: Create a promotional campaign to accompany the “release of the music video” that centers around a poster, visually expressing the emotional sound and lyrical content of the song.
The campaign should create a buzz about this band leading up to and around the release of the music video.
Poster Requirements:
- You must use an original image of some kind – with a final rendering in Photoshop or Illustrator.
- Your image may be photographic or a vector based illustration. Either way, it MUST be an original image or vector creation.
- Your still image should symbolically convey meaning and enhance the mood/emotion of the song.
- You must include some text – the name of the artist, the upcoming release of the single or album and a date. The important thing is that it’s obvious who the artist is and the name of the song, or album and release date are clearly marked.
- Demonstrate your technical skills in using Photoshop and/or Illustrator to create an advanced level poster for this band.
- Demonstrate your knowledge of design and composition. (Visual hierarchy and emphasis in particular)
- Demonstrate your understanding of effective poster design from your research and learning.
Specifications:
Size: Must be printable up to 13x19
Colour Mode must be CMYK for printing
Resolution must be enough for 13x19 @ 300 p.p.i
Photographic images must large enough to accommodate print resolution requirements at that size.
Campaign Requirements:
- Your campaign should include a minimum of 2 extra forms of advertising (other than the traditional poster).
- Consider events, installations, and other non-traditional forms of marketing that you learned from the Humber Ad Campaign project.
- You will be evaluated on creativity, meeting “deliverables” (creating a buzz for target audience), unity and consistent design elements, professionalism, and technical quality
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