January 2017—TGI4MP—Ms. Silverman
Portfolio Culminating Project – 30%
Mark Breakdown –
Demo Reel: 60% Artist Intro Letter 15%
Presentation/Interview 15%
Written documentation of artwork 10%
Demo Reel: You
will produce a video/motion graphic archive of your best works produced in
CyberARTS. This demo reel will be created in Adobe After Effects or Premiere.
Your portfolio should demonstrate both your creative talents and your
technological versatility. Choose items from as wide a range of media and
applications as possible. Remember, the design and editing of the demo reel
itself is almost more important than the portfolio items it is demonstrating.
You may choose to use a demo reel even if your work is not exclusively motion,
but has a large still component. There are many creative ways to ‘animate’
still images. But beware of the ‘cheese’ factor (ie. Don’t make it cheesy and
only use the Ken Burns effect!) Please look at the blog post to read through the
tips for demo reels and consider these tips!
Remember that your work is
only as impressive as the way it is presented. Portfolios should be clean,
professional and well designed.
There will also be a
written component (Introduction Letter/documentation of artwork) that will make
up approximately 25% of the evaluation for your culminating activity. This
culminating activity will make up 30% of your final mark.
Note: You will be
“interviewed” about your portfolio during your presentation. You will receive
the questions in advance.
Content Requirements –
Included in the reel
1) Demo reel must be a minimum of 60 seconds and no longer than
90 seconds in length. Keep in mind that less is more!
2) Written information: Your name and areas of interest must
be included in the portfolio/demo reel. Additionally, you must credit the music
chosen – copyright free only please.
3) The Lakeshore CI CyberARTS logo must
be shown at some point in the reel. As well as YOUR logo/visual
identity and animated logo. Your visual identity project may be used
as one of the projects as well as incorporated into the overall design of your
demo reel/website.
4) There must be a wide range of
projects featured from both Tech and Art and may be from all years of
your time in CyberARTS (minimum of 10 projects – max. 15)(*For those new
to CyberARTS, you may use other personal projects from the past, or anything
else you created within the last 2-3 years. As long as it ‘sells’ you as
a digital artist)
5) Chosen projects should be of a high
quality and should be presented in a dynamic and engaging way.
Written Requirements – Two
documents
1) Reference page (10%): A written document must be included with the
name of each project and the media used to create it.
Also, include the Year, size (if applicable) and a short
description that explains the concept behind the work.
2) The Introduction Letter: This will act as a cover letter or statement
of your professional/academic interests. This will be included as a printed
document (design of this document will also be evaluated).
Artist Introduction Letter (worth 15% of your total portfolio
mark)
This letter must be presented as a printed document that is
stylistically related to your portfolio—i.e., the typography and other design
elements (your logo!) must be consistent with the look of your portfolio (web,
demo reel). It must cover the following topics:
1) Brief intro/background that tells people who you
are and what your interests are within traditional art and/or new media.
2) Identify the topics in CyberARTS that you found
the most interesting/satisfying/enjoyable and describe one project within each
side of CyberARTS (Art and Tech) of which you are most proud.
3) Describe the skills you have learned in
CyberARTS (technical, creative, conceptual or otherwise).
4) Describe the skill(s) within CyberARTS (whether
technical, creative, conceptual, or process oriented) you want to improve on
the most, and why.
5) What hopes you have for your future involvement
in CyberARTS related areas as a subject in a post-secondary institution, as a
career, or as a way to support other interests in your life.
6) A conclusion that introduces your portfolio to
your audience.
Evaluation—Introduction Letter
Knowledge—10 marks
- for complete coverage of the required elements (see
above)
Thinking—10 marks
- for the detail in your examples and the
thoughtfulness of your analysis and conclusions
Application—10 marks
- for the design of your letter including the
typography, use of whitespace, design elements, and consistency with the visual
style of your demo reel
Communication—5 marks
- for clarity, organization, style, spelling, and
grammar
