Year Four Visual Identity

To submit today. MONDAY NOV.4

Logo in dropoff folder - original file (.ai)
AND post on blog

BW AND colour versions.

Write on blog:

1. Name of company

2. Nature of company

3. Spirit/personality of company

4. Explain your logo design in terms of design choices (element and principles) and what they express about the spirit/personality and nature of your company.

5. Discuss creative process. Idea to finished product.

6. Discuss technical process and issues/challenges and/or discoveries made.

7. Are you satisfied with your result? Why/why not? Intent to modify.

8. Explain your ideas for two other visuals and concept for animated logo.

9. If you have any other visuals done - please show them.

Amazing Inside Poster - Written statement for Year 3 and 4 Cyber Tech

POSTER:

1. Explain your design choices (elements and principles of design - be specific!!!) used to express the desired effect of the poster - a marketing tool to attract a specific audience AND a poster that represents our school as one of community and excellence. Be specific about design choices such as colour, line, shapes, images and layout decisions. This first part should be at least two solid paragraphs - or 1/2 to a full page. Seriously. Be specific and detailed.

2. Your opinion. Are you satisfied with your final product? Why/not not? What would you change with more time?

3. Any technical issues you had using either Photoshop or Illustrator, OR new technique you discovered/used. Explain here.

Public Art Project Link

http://we.tl/VO90FZ8gft Click here to download the file for the public art project

Sizes for Stationary, Business Cards and Flyers

STANDARD BUSINESS
Standard correspondence and direct mail envelopes. Includes the standard Number 10 envelope.
#9 .........................	3.875 x 8.875
#10 ......................	4.125 x 9.5

The #10 Envelope is a standard business sized envelope. You can go to a number of different websites to find more information - perhaps you want to create a series of envelopes for various things - I have no idea why, but it's good to have the information.

http://www.ironsidepress.net/menu/printing-services/standard-sizes

http://www.paper-source.com/pdfs/envelope-size-chart.pdf


For your flyer you could go with 4.25" x 5.5" which would essentially be a quartered 8.5x11 paper. Or, any number of different sizes. Long and thin etc. Think about printing possibilities however and cost.

Business Cards - Standard size
http://www.printingforless.com/Business-Card-Specifications.html

3.5"x2" is the standard size. But again, noone says you have to be standard. Just think about cost and what's the most important factor...

After Effects Basic Training - Year Four (or Three)

http://www.videocopilot.net/basic/

Please go to this link to begin learning how to use After Effects. Year Fours - you will need this to create your animated logo. Watch these videos first and then begin planning your storyboard and ideas.

Year Threes - you can view these as well - to assist you in developing some ideas to enhance the Mainstage Promo video.

Treatment and rough imagery

Wednesday October 16th. Year Three - please continue working in your groups to develop a treatment as well as a rough cut, and/or series of images/videos that can help you express your idea and pitch your idea.

Create your treatment - a rough storyboard as well as a shot list and schedule. Also, go back to the blog post on video lighting - I've added a couple of links to check out. Use them to help you think about lighting ideas.

Be prepared to present your pitch - on Friday to Ms. Silverman.

Tips on pitching an idea for a video.

Watch this video and use the idea of the message map, not only to help you pitch your idea, but also to formulate the 3 key points you're trying to make in the promo video. Think about how you can support your three main points with visuals, text, interviews, narration and/or voice over, text/titles as well as supporting audio - ambient sound, music and sound fx.

Lighting for video

Video on three point lighting. http://vimeo.com/4386572

These videos are worth checking out. Please divide them up within your groups to get some ideas - or just learn some tips.

20 tutorials on lighting

http://filmmakeriq.com/2011/04/20-lighting-tutorials-for-film-and-video/



Promo videos

Strathcona High School

3 examples of promo videos


Also a behind the scenes look at the making of the 4 hour body video.

Please look at this again and scroll down further to see some of the lighting set ups used for the shoot.