Music Video Assignment: Addendum

Your music video assignment, once completed with your individually written reports will also require a wee bit of marketing.
Your assignment (see handout) is to create a large promotional poster to advertise the release of the album or song by the artist you chose. You will be required to create an original image, either a graphic that is created on the computer (Illustrator or Photoshop) or an original photograph, or a combination. However, since this is a large poster, you must make sure that you are working with an appropriate resolution for your end product, which must be printable in CMYK colour mode.

Here is an article on image resolution to refresh your memory or give you a more in depth look at image resolution.
Here is an article on colour modes from adobe. Here is another from a graphic design perspective

Keep in mind, you will have no problem creating an image using the D3100 that can be printed up to 11x14" at 300 p.p.i, however the D50s will only allow printing up to 12x8" at 300 p.p.i.  It is often stated that one can print at  240 p.p.i, however professionals still always use 300.

While you may feel that you don't need to read these articles, please do, as the information covered in them will be on the final exam. I will be reviewing this ahead of time, but make sure you read the articles and take notes, summarizing the key information. We will review it in class next week.


Links to articles on good poster design
Posterdesigners

This one is quite good and gives 27 tips on good poster design

ASSIGNMENT: For a research assignment, find 3 posters you think are really well designed and using the 27 tips from the 3rd article, critique the posters designs.

Generative Art links:

Here's the video about leading "generative artist", Casey Reas that we saw in Seminar today.

Don't forget to start exploring his software "Processing", that we've newly installed. Also try "Quadrium"
Be sure to refer to the "tutorials" to help you!

Canadian Design Resource

CyberARTS 2 - Please browse through the "Canadian Design Resource. Look particularly at ceramics, but also peruse a variety of other design categories. Then, choose a favourite product design & share it on your blog, along with a paragraph about why you chose it.
  http://www.canadiandesignresource.ca/officialgallery/

YEAR 3 TECH: Music videos over the last 3 decades

Check out the technology used in this music video. You need to open it in Google Chrome. It uses HTML 5.

www.thewildernessdowntown.com

Also, please take a look at the history of music videos - which began in the 1980s with MTV. According to U.S. Time magazine, these are the best 30 music videos of all time.
Best 30 Music Videos

Here is another "Best 30 Music Videos of All Time" by Music Radar
These seem a little more underground. Also more contemporary. Check them out as well.
Check out #22 Chemical Brothers - Star Guitar for some amazing editing and perfect sync-ing.


Take a look through both the Arcade Fire video and the article on the 30 best music videos. Watch a minimum of 9 of the videos and read the summaries below - making sure you watch at least 2 per decade. There are 10 per decade in the article.

Exercise:
FIRST Write a blog post...
1. Summarizing your thoughts, opinions and inspiration from the 9 videos you watched.

2. Which ones do you consider works of art in their own right? and Why? Note: The first video - Talking Heads "Once in a Lifetime" was exhibited in New York's Museum of Modern Art.

3. Also, comment on the types of changes you noticed through the decades. (Lighting, editing, sophistication, pace etc.)

4. How does the Arcade Fire video compare to the earlier decades?

5. What's next in music videos in your opinion?

THEN...

Embed two videos (the ones you find the most compelling, artistically) into your blog post
1. Comment on the pacing, artistic style, lighting and artistic intent/meaning of each of the posted videos.
2. How do the videos visually express the emotional theme of the music? Look at specific imagery, pace, style, lighting etc.

Lighting for Video and Film

Here is a great video that clearly describes a basic three-point lighting set up with a black background, a white background and also a film noir, moody set up.
Three Point Lighting Tutorial

Here's one on using a green screen. Very handy for eliminating the background and adding graphics or any other kind of background.
Green Screen Tutorial

5 deadly sins of Amateur Video

Making your video look like film. Check out this video
Simple special fx

Your task:


1. Find a tutorial/video on the web that explains how to create some DIY lighting (i.e. softbox or other diffusion lighting techniques) that gives you a similar quality to professional lighting, but for a fraction of the cost.
Post this on your blog with a written summary of the video.

2. Find a tutorial/video on the web that explains how to create special fx of some kind and post it on your blog with a summary of the video.

TED Talk on Billy Collins and Animated Poetry

Hey CyberARTists. Here is something you should all check out, as poetry animators and afficionados.

Billy Collins: Everyday Moments Caught in Time

Movie Trailer Parody Assignment

Movie Trailer Parody Assignment.

TGI 3M1 CyberARTS Year Three                                                     

Ms. Silverman

Sound in multimedia productions has a tremendous impact on the outcome of the final product and on the viewers’ interpretation of the production.

Try watching any movie or tv show without the soundtrack – even just without the music and you will be amazed at the lack of emotional impact – or the lessening of emotional impact.

Þ   Your assignment is to effectively and drastically change the mood and emotional impact of a movie trailer for a well-known Hollywood movie.

o   You may rearrange the clips from the trailer

o   You MUST change the soundtrack (music AND sound fx)

o   You may use the original voice-over, or create your own, or “borrow” from other sources

o   Your trailer must be around 2 minutes long - give or take 30 seconds. Please, no longer than 2:30 and no shorter than 1:30. You will lose marks for going over or under.

The important thing is that the changes you make effectively and drastically change the mood and emotional impact of the movie trailer.

You will be evaluated on the following:

Effective and dramatic change in mood                                               

Effective choice of soundtrack/music                       

Effective use of sound fx                                               

Effective use of voice-over     (you should be re-recording the voice-over)                                   Syncing and placement of Audio in relation to visual

When you are finished, you must post the original trailer as well as the altered trailer on your blog with a written report stating:
Your process - how you came up with idea - take use through your creative process.
Your choice of sounds - music, fx, voice to change the mood.
How you did - why you think you effectively and dramatically changed the mood of the trailer.

The written report will be evaluated on the following:

Communicates clearly, professionally                       

In depth description of how mood change was achieved (sound and visuals)

–      original vs. new trailer

Movie choice and sound ideas must be submitted to me by Friday September 13 at the beginning of class. 

Final Trailer posted on your blog with the written report, ready to present in class 
DUE: Friday September 20th, 2013

Here is a spoof of Stephen King's classic horror film, The Shining turned into a romantic comedy.




Here is a suggestviely homosexual romance mashup of Top Gun.



And a horror/obsessive stalker version of Mrs. Doubtfire





For some more inspiration, check out some of our past year's student work:

Toy Story 3 By Blaire 

Spiderman: The horror by Niem (from two years ago)

Also, look on Year 3 blogs from past students and you'll find their trailers and written reports.

For info on how to download a trailer check google. There are many tutorials on how to do it. Help each other out.