Monday, April 16, 2012

YEAR 3 TECH: Music videos over the last 3 decades

Check out the technology used in this music video. You need to open it in Google Chrome. It uses HTML 5.

www.thewildernessdowntown.com

Also, please take a look at the history of music videos - which began in the 1980s with MTV. According to U.S. Time magazine, these are the best 30 music videos of all time.
Best 30 Music Videos

Here is another "Best 30 Music Videos of All Time" by Music Radar
These seem a little more underground. Also more contemporary. Check them out as well.
Check out #22 Chemical Brothers - Star Guitar for some amazing editing and perfect sync-ing.


Take a look through both the Arcade Fire video and the article on the 30 best music videos. Watch a minimum of 9 of the videos and read the summaries below - making sure you watch at least 2 per decade. There are 10 per decade in the article.

Exercise:
FIRST Write a blog post...
1. Summarizing your thoughts, opinions and inspiration from the 9 videos you watched.

2. Which ones do you consider works of art in their own right? and Why? Note: The first video - Talking Heads "Once in a Lifetime" was exhibited in New York's Museum of Modern Art.
3. Also, comment on the types of changes you noticed through the decades. (Lighting, editing, sophistication, pace etc.)
4. How does the Arcade Fire video compare to the earlier decades?
5. What's next in music videos in your opinion?

THEN...

Embed two videos (the ones you find the most compelling, artistically) into your blog post
1. Comment on the pacing, artistic style, lighting and artistic intent/meaning of each of the posted videos.
2. How do the videos visually express the emotional theme of the music? Look at specific imagery, pace, style, lighting etc.




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