Please post your final logos on your blog. Final blog post due: Friday October 21st at the beginning of the period. We will be starting photography on Friday.
Scroll down to see the exemplar provided. (Miami Nights)
Make sure you EXPORT your Adobe Illustrator file as a PNG and remember to export the artboards you need to export as separate files.
Post the following:
Pictographic Roughs
Typographic Roughs
Combined Roughs
Pictographic Final (should included one black and white and one colour)
Typographic Final (one black and white and one colour)
Combined Final (one black and white and one colour)
Please write the following:
Discuss and justify your design choices you made for your logo by answering the following questions:
1. Explain your "company" - what do you do, who is your target market, and what is your style and personality (3 adjectives you picked initially).
2. Explain your choice of image (object/animal) and justify why that choice connects well with your company's personality (question 1)
3. Discuss your choice of the following elements and principles of design:
Line (thick, thin, rough, smooth, curvy, straight etc.) - explain based on what you know about how a line can express mood
Colour (look up colour psychology and discuss your choices based on your company and also visual aesthetics)
Shape (how your use of shapes helped to define your object/animal)
Emphasis (what stands out and why - discuss visual hierarchy - where your eye goes first, based on size relationships, colour, boldness etc.)
Contrast (how did you use contrast to create visual interest and variety)
4. Discuss any challenges you had using Adobe Illustrator and what you did to overcome them
5. What did you learn from this assignment?
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