Motion Typography Assignment

Using the design process, as we do for EVERYTHING we do in this class the FIRST step is

1. Understanding your goal

Objective: Based upon a poem, song, speech or movie/tv scene you will be creating a typographic animation using Flash or After Effects and possibly Illustrator and Photoshop.

This should be between 15-30 seconds and should demonstrate your understanding of the 12 principles of animation. See handout for more parameters and specific requirements.

2. Research
The next step in creating your kinetic typography is research. Begin your research by watching The Child by Antoine Bardou-Jacquet and then searching for great examples of motion typography.



Find ONE that you think demonstrates at least 8 principles of animation and post it on your blog by embedding in a blog post. Write down (can be jot notes) the timecode and describe each of the principles of animation that you've identified. For example, at 0:58:21 (58 seconds and 21 frames - if you can see frames in the timecode) there is a great examples of exaggeration when the word STOP comes flying towards the viewer and grows extremely large.

Due Monday by the end of class.

3. Pick a Source
With your research complete, pick a source (video, poem, song, speech etc.) that would result in a 15-30 second animation. Make this choice quickly and stick to it. There is no time to waste, so make your choice by Monday March 3rd at the latest!

4. Pick a font

5. Storyboard. 
You need to plan our how you will be laying out your type and how you will be animating it to match the content and atmosphere and timing of your source.

6. Create.
Finally, you will create your background(s) and your type animations in Flash or After Effects.


After Effects Instructional Videos
http://www.videocopilot.net/basic/

BONUS MARK OPPORTUNITY
Also, as you begin planning, if there is something you want to do that you don't know how to do, please search for a tutorial online. If you share your new technique in a blog post and also show others how to do it, you will receive bonus marks.