Year One Logo Assignment

After the QUIZ...

Once you have completed the tracing of your logo - the pictorial visual (tracing and representation of the animal you chose) you should ensure that you have one version in black and white and another in colour. Then you should post them on your blog with the written statement. See instructions below for what to write about.

If you are still working on it you can continue, and if you need more help, you can meet with Ms. Silverman next week during lunch or after school.  At the very least, you should try to complete the animal image by the end of class on Friday. If not, you can come in at lunch next week to finish it.

Note: We will NOT be having seminar after all on Thursday, as that is the AGO trip for the seniors so Ms. McFadyen and Ms. Silverman will not be in class that day. You will have to come in on other days to complete the logo.

In Brief: Create a post titled LOGO ASSIGNMENT
1. Post Black and White traced animal logo to blog (save as png)
2. Post colour version traced animal logo to blog (save as png)
3. Written Statement
(If you have other versions, you may post up to two more, but it is not required - ie. with text)

AND As always
DROP OFF FOLDER PLEASE WITH .AI FILES!!
SHOW ME YOUR LAYERS!!

Finished logo project FINAL DEADLINE is next Friday October 4, 2013


WRITTEN STATEMENT: WHAT TO WRITE

1. Where did you begin? 
Start with the two or three qualities that you have that would serve you well in a CyberARTS related career. Then discuss the animal you chose to represent you and why you think that animal works to represent you.


2. Elements and Principles. 
Now discuss your choices of shape, colour, line quality, direction (thick, thin, gritty, smooth, diagonal, horizontal, curvy etc.), texture and space. Also discuss your choice of typography if you added any. What do those letterforms (the way the letters look) say? Are they edgy, artsy, confident, corporate? Be as descriptive and specific as possible. State the shapes used. State the colours used, the name of the font, the description of the lines. And then, explain the meanings behind all of these design choices. (ie. I chose a circular shape because it represents the sun, the moon and all of eternity (or whatever it represents to you). I chose to place the pictorial image so that it overlapped the circle to represent the idea of leaping forward etc.) Also discuss principles of design such as emphasis, rhythm and unity.

3. Get technical.
Discuss your technical process. What did you learn and how did you use Illustrator? What tools, use of layers, any effects etc.

4. Your thoughts and opinion.
Are you happy with the logo and how it turned out? Would you do anything differently if you had more time? What did you learn about designing a logo? Now that you know more about Illustrator, what do you want to do next? What do you want to learn more about?

If you have more time, you can make some changes to your logo, such as typography. Try several versions of it where the pictorial visual (your animal) is smaller compared to the text and where the text is smaller compared to the pictorial visual, versus similar in size. Try a variety of fonts and placements until you are happy with one.

You can choose to place up to four variations of your finished logo on your blog, but two of them MUST include the black and white version and colour version of just the pictorial visual (animal only). You can also do the combination with the text in both black and white and colour.

Also, please drop off your final logo(s) in .ai format, into your drop folder on the Lakeshore NAS server.