Monday, October 29, 2012

Year 3 TECH: Music videos through the decades

Before looking at these videos, take a look at this website and read through the shooting tips from introduction to labeling your tapes.
Shooting techniques
And also this one on ShotTypes and also camera movements at the bottom of the page.

 Take note in particular of the terminology used and use it in your review of the videos.

First, just for fun, check out the technology used in this music video. You need to open it in Google Chrome. It uses HTML 5.


Also, please take a look at the history of music videos - which began in the 1980s with MTV. According to U.S. Time magazine, these are the best 30 music videos of all time.

Here is another "Best 30 Music Videos of All Time" by Music Radar
These seem a little more underground. Also more contemporary. Check them out as well.
Check out #22 Chemical Brothers - Star Guitar for some amazing editing and perfect sync-ing.


Take a look through both the Arcade Fire video and the article on the 30 best music videos. Watch a minimum of 9 of the videos and read the summaries below - making sure you watch at least 2 per decade. There are 10 per decade in the article.

Exercise:
FIRST Write a blog post...Title it Music Videos through  history
1. Summarizing your thoughts, opinions and inspiration from the 9 videos you watched.

2. Which ones do you consider works of art in their own right? and Why? Note: The first video - Talking Heads "Once in a Lifetime" was exhibited in New York's Museum of Modern Art.
3. Also, comment on the types of changes you noticed through the decades. (Lighting, editing, sophistication, pace etc.)
4. How does the Arcade Fire video compare to the earlier decades?
5. What's next in music videos in your opinion?

THEN...

Choose one video (the one you find the most compelling, artistically) to post and embed into your blog post
1. Comment on the pacing, artistic style, lighting and artistic intent/meaning of the posted video.
2. How does this music video visually express the emotional theme of the music? Look at specific imagery, content and shot types, pace, style, lighting etc.



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