How to write about my logo! For Year 1

Hello Year Ones,

Once you have finished polishing off and fine tuning your beautiful logos, the next step is to post them on your blogs and write a statement about them.
To post them, you'll need to go to Save for Web and Devices and save them as jpgs. Don't forget, you MUST KEEP THE ORIGINAL .ai files with all the layers as well.
You should hand in all of your files (.ai) - rough pages and final page with you black and white and colour logos into the drop folder.

What to write about my logo...

1. Where did you begin?
Start with your name research. What did you find out about your name? And what 2 or 3 qualities did you end up using to design your logo around?

2. Where did your brainstorming lead you?
What imagery and ideas did you come up with to illustrate those qualities? How did you end up with the imagery you decided on? This is where you talk about symbolism and meaning.

3. Break it down.
Now discuss your choices of shape, colour, line quality, direction and type (thick, thin, gritty, smooth, diagonal, horizontal, curvy etc.). Also discuss your choice of typography. What do those letterforms (the way the letters look) say? Are they edgy, artsy, confident, corporate? Be as descriptive and specific as possible. State the shapes used. State the colours used, the name of the font, the description of the lines. And then, explain the meanings behind all of these design choices. (ie. I chose a circular shape because it represents the sun, the moon and all of eternity (or whatever it represents to you). I chose to place the pictorial image so that it overlapped the circle to represent the idea of leaping forward etc.)

4. Get technical.
Discuss your technical process - drawing sketches to computer illustration. What did you learn and how did you use Illustrator? What tools, use of layers, any effects etc.

5. Your thoughts and opinion.
Are you happy with the logo and how it turned out? Would you do anything differently if you had more time? What did you learn about designing a logo? Now that you know more about Illustrator, what do you want to do next? What do you want to learn more about?

That's it!
Be thorough. I don't expect you to complete the written in class today, as you may need the time to finish the logo. I will give you until Wednesday to complete the posting and written part, but no more class time after today.
Good luck. See you tomorrow.
Ms. Silverman