Tuesday, November 23, 2010

PSA Analysis

PSAs (Public Service Announcements) have been used for years in video form to get messages across to the public from the government, social service agencies and community organizations. Usually the message sent is one of social justice, equity, fairness, health, and other messages of social "good". Before you begin working on your own PSA, you need to view some others and analyze what makes it so effective.


1. Find a PSA that you think is really effective in getting it's point across. In other words, it is persuasive and really makes you think about the issue in question. It is also quite clear what the issue is about.

2. Embed the video into your blog posting by copying the embed code and pasting it in "edit html" mode.

3. Watch the video you choose and write an anlysis based on the following 3 questions.

1. What is the main focus of the video? (i.e. the impact of prejudice, discrimination, systemic discrimination, racial slurs?).
2. Describe how the video gets this point across.
3. What techniques are used in the video to help convince the viewer of the point of the video. (Look at shots, music, content, text, voice, voice-over, sound fx etc.)

Please post this assignment in your blog by the end of the period Wednesday Dec. 1st.

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