Anti-racism P.S.A. analysis

Find a PSA on racism that you think is really effective in getting it's point across. Embed the video into your blog posting by copying the embed code and pasting it in "edit html" mode. Watch the video you choose and write an anlysis based on the following 3 questions. I have written below each question an example of answers based on the 30 second PSA above to give you an idea of what I expect. Please complete this assignment today!

1. What is the main focus of the video? (i.e. the impact of prejudice, discrimination, systemic discrimination, racial slurs?)
This video focuses on prejudice.
2. Describe how the video gets this point across.
The video shows the pre-judgement of the store owner against the "Mexican".
3. What techniques are used in the video to help convince the viewer of the point of the video. (Look at shots, music, content, text, voice, voice-over, sound fx etc.)
This video is shot as a narrative. There are close-ups of faces. The under-the-breath utterance of "Mexican" by the store owner - the tone of his voice and look in his eyes indicates his disdain. The video also turns things upside down and makes us think about prejudice and how wrong it can be when the "Mexican" shows up as a blood donor match for the store owners wife, thus saving her life.
Sound fx used are the siren from the ambulance, cross-fades and close-ups to show pain, anguish and fear when the wife's life is at risk. The final shot when the "Mexican" walks in shows us how wrong prejudice can be as the store owner's face shows shame.
This video uses facial expressions and close-ups a great deal to set the tone. There is little in terms of effects, music, sound etc. The bare bones of the video is the narrative of the story. Also the final sentence at the end written in text drives the point home. This video is very effective and in only 30 seconds tells a complete story and lets us know by really pulling at our heart strings the impact of making pre-conceived assumptions and judgements about people based on their race or nationality.